Samsung bought 1 million digital copies of Jay-Z's new album Magne Carta Holy Grail before it even has been released! This new major marketing move made the Recording Industry Association of America (RIAA) change their policy regarding how they award Gold & Platinum plaques for digital album sales:
"We think it’s time for the RIAA – and Gelfand, Rennert & Feldman – to align our digital song and album certification requirements. That’s why today we are officially updating this rule in our G&P Program requirements. Going forward, sales of albums in digital format will become eligible on the release date, while sales of albums in physical format will still become eligible for certification 30 days after the release date."
This is a MAJOR revelation that only someone of Jay-Z's stature could make happen, whether it was done purposely or unintentionally. More on this story HERE