BABY PHAT MAKES A COMEBACK WITH THE HELP OF FOREVER 21

Here’s a comeback all the 90s babies will agree with! The iconic women's street-wear brand Baby Phat is back and better than ever. Everyone pull out their hoops, because Kimora Lee Simmons Leissner launched a summer capsule collection with Forever 21. The 44-year-old fashion designer shared the exciting return of her brand, which first released in 1999.

Before Leissner left the brand in 2010, Baby Phat was a profitable sub-label of Phat Fashions, owned by Leissner’s ex-husband Russell Simmons. Baby Phat and Phat Fashions were sold to Kellwood Apparel in 2004 for $140 million. Baby Phat was a major influence in hip hop fashion. Its return follows an industry trend toward hip hop and streetwear in the mainstream.

 
Charmaine

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