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According to Billboard, Atlanta police allege that a shooting in May 2024 on the set of a Lil Baby music video sparked gang tensions, ultimately resulting in the deaths of two 13-year old boys in July 2024. Major Ralph Woolfolk of the Atlanta Police Department believes that the location of the video shoot played a role, stating that Lil Baby "decided to go into a rival gang stronghold in a place he knew he should not have been." There is a $50,000 reward for anyone willing to come forward with more information.