In a recent interview Mathew Knowles says that the fight that occurred in the elevator was staged:

“There’s a tour going on, so you have to sometimes ignite that tour, it’s called a Jedi mind trick. The Jedi mind trick fools you a lot of time.” 

He adds,

“Everybody’s talking about it, ticket sales went up. Solange’s album sales went up 200 per cent.”

Yikes! Check out the video below: